Industry sectors


As a technician, you understand that your developments and innovations have immediate benefits for potential users and clients. It is logical to think that the primary task of the sales team is to find out about customer needs.

In times of omnipresent marketing activities and of increased attention management, however, this is no longer the case. New concepts and a change in attitude are required to sell your company’s products and services to your potential target customers. You can change course or regret your actions.

Balzer & Partner works with companies that have a technical focus, including mechanical or plant engineering, process engineering, technical consulting as well as project and process management. This experience has taught us that addressing the decision-makers of the respective target groups in a targeted manner or, in a first step, redefining the target groups and markets helps to launch and sell innovations much more successfully. On top of that, the feedback from your customers and target groups is the engine for further innovations and further developments.

Balzer & Partner has helped customers with the following industry background:

  • Mechanical and plant engineering
  • Process engineering
  • Autonomous driving and connected mobility
  • Surface coating
  • Development
  • Construction
  • Simulation
  • Technical consultation
  • Project and process management

More info?

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